Our Story
Found Advantage was founded on a simple principle: that the most innovative companies deserve the most impactful visibility. From the crowded search landscape, we bridge the gap between technical complexity and market dominance, ensuring that ambitious brands aren't just seen, but remembered.
Our approach integrates deep search strategy with emerging AI visibility techniques to create a holistic market presence. We are dedicated to building a future where your brand’s value is instantly recognizable, helping you secure a lasting competitive edge through data-driven storytelling and high-performance search visibility.
Say Hello.
Daniel Bergström, DBA
CEO
Joseph Plazo, Ph.D JD
CMO
Sally Fong, CFA
CTO
Beginnings
We began in 2009 as Midas Web Engineers, quietly powering the growth of hundreds of SMEs, agencies, freelancers, and established brands through white-label search and social marketing.
There is every chance you discovered a business, clicked on a product, or chose a company because of work happening behind the scenes through us.
For more than a decade, we helped businesses become visible before visibility became the battleground it is today.
In 2020, the COVID pandemic brought that chapter to a close.
In 2024, we returned with a new name, a sharper point of view, and a mission built for the next era of discovery:
Found Advantage.
Because the internet has changed.
Search is no longer just Google. Discovery now happens across search engines, social platforms, maps, marketplaces, AI assistants, recommendations, and conversations.
But one truth has not changed.
Someone will be found.
The question is whether it will be you.
Your customers are already looking for answers.
For expertise.
For products.
For partners.
For the company they will eventually trust with their money, reputation, or next decision.
Our job is to make sure that when that moment arrives, they find you.
Not eventually.
Not accidentally.
At the moment the decision begins.
Growth Intelligence
Better marketing begins with seeing what competitors cannot.
We use search data, competitor intelligence, customer intent and digital signals to identify opportunities before money is spent pursuing them.
Outcome: Better decisions about where to compete, what to say and where to invest.
Latest Insights
Stay ahead in the evolving search landscape with our deep dives into AI visibility, market intelligence, and technical dominance.
